"Persuasive and Argumentative Communication" is a course that delves into the art and science of influencing others through effective communication. It explores strategies for crafting compelling arguments and persuasive messages to sway opinions, change behaviors, or achieve specific goals. Students learn about the principles of persuasion, rhetorical techniques, logical reasoning, and ethical considerations in communication. Through case studies, practical exercises, and discussions, participants develop skills in constructing persuasive arguments, addressing counterarguments, and engaging with diverse audiences. The course emphasizes critical thinking, audience analysis, and the ethical use of persuasion in various contexts, including public speaking, writing, advertising, and interpersonal communication.